OK, so I’m a former employee of That Company, but I never worked on Phone, Watch, Fitness, etc. So this is a pure thanks: I am ever so happy with the Apple Fitness Rings which have motivated me to close all my rings 1000 times, and close my Exercise ring for 100 perfect weeks, soon to have the Move ring join it. Clearly Apple hired the right psychologists to create a motivation system that really does work.